London Wedding Dress Outlet

Visit the London Wedding Dress Factory Outlet

We have great news for brides looking for cheap designer wedding dresses in London! In the past, brides-to-be have travelled hundreds of miles to visit our flagship store in the Midlands, but we are now able to offer our beautiful and affordable bridalwear collection to brides in the south of the UK too, with our Bromley store. In response to high demand from our customers, we decided to expand our base to provide brides-to-be in the London and South East area with a huge range of discount designer wedding dresses in a central London location. We have hundreds of high-quality gowns by over 50 different designers, priced between £150 and £599, saving you up to £1,500 on your perfect designer wedding dress!

Our London store is spacious with comfortable sofas in the changing area and large fitting rooms for you to try on as many dresses as you like! For women searching for wedding dresses in London, our Bromley outlet offers a great choice of styles, including the modern designer range, Anna Sorrano, vintage wedding dresses by Viva Bride, and a wonderful new plus size bridalwear collection by La Prima. Even when we’re busy, our experienced staff will always make sure you take as much time as you need to find the right wedding dress for you, and there’s usually an exciting and friendly atmosphere with other brides-to-be comparing dresses and discussing wedding plans!

While you’re here, why not look through our selection of accessories, tiaras, veils, underskirts, jackets and boleros to complete your wedding outfit?

You don't need to worry about feeling intimidated or out of place in our bridalwear store - we are a friendly team who genuinely believe that every bride should be able to afford a stunning designer wedding dress, and that’s why we offer an amazing range of discount bridalwear and are so passionate about what we do. So whatever your style or vision, for a vast and varied choice of wedding dresses in London, the Wedding Dress Factory Outlet in Bromley is a great choice. Come and visit us and see for yourself!

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How to get to us by train


Our Bromley store is easily accessible from Central London and the South and East by train. The following is a guide for journey times and further details and train times can be found at

  • Victoria Train Station to Bromley South Train Station - 16 minute journey
  • Blackfriars Train Station to Bromley South Train Station - 32 minute journey
  • Ashford International Train Station to Bromley South - 1 hour and 5 minutes journey
  • London Bridge Train Station to Bromley North Train Station - 26 minute journey

Opening Hours

Opening Hours

Monday 10am to 5pm
Tuesday 10am to 5pm
Wednesday 10am to 5pm
Thursday 10am to 8pm
Friday 10am to 5pm
Saturday 10am to 5pm
Sunday 11am to 5pm

Local Train Stations:

Bromley North (Zone 4) BR1 3NN, 0.4 miles, 8 minute walk along Tweedy Road then turning right onto London Road, or take bus 227 from stop E.

Shortlands (Zone 4) BR2 0JA, 0.6 miles, 12 minutes walk along Beckenham Lane then turning left onto London Road, or take either bus 358 from stop E or bus 227 from stop C.

Bromley South (Zone 5) BR1 1LX , 0.7 miles, 15 minute walk along the High Street onto Market Square then onto London Road, or take either bus 208 or bus 320 both from stop U.

Disabled Access - Full access is available to our main bridal area. Our staff will be willing to help you in any way they can.

How to get to us by car


We are located on the corner of London Road (A21) and Hammelton Road. Please note that Hammelton Road is a one-way street and needs to be approached from College Road. Bromley is very well served and easily accessible from the local major A roads and motorways.


Parking at the Wedding Dress Factory Outlet

The closest parking, just around the corner from our store, is pay and display along Hammelton Road (35 spaces) charged at 80p per hour.

There is also pay and display parking at the Travelodge Hotel at 37 London Road (opposite and to the right of the outlet) charged at £1.00 per hour.

The nearest NCP, which is a 5 minute walk away, is 'The Hill' on Beckenham Lane (Postcode: BR2 0DA) (805 spaces) charged at £1.00 per hour.

Contact us

Contact Us

Wedding Dress Factory Outlet
38 London Road
Tel: 0333 1237494

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