Visit the Birmingham Wedding Dress Factory Outlet

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About Your Local Wedding Dress Factory Outlet

Our Birmingham WED2B store offers brides-to-be a huge range of designer wedding dresses, all priced between £150 - £499! The exquisite dresses come from over 60 different well-known designers,with up to 75% off the RRP. We believe that buying your dream dress shouldn’t break the bank.

We also have stunning gowns from five exclusive collections that you won’t find anywhere else - The Signature Collection, Viva Bride, La Prima, Anna Sorrano, and Heidi Hudson. You don’t need an appointment to try any of our dresses on, so feel free to visit whenever suits you during our opening hours and our team will always be on hand to offer friendly help and advice!

Our stores also stock a wide range of accessories, including veils, tiaras, boleros, and more! Pay a visit to WED2B Birmingham and we'll help you create the perfect bridal look with an unforgettable shopping experience!

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How to get to us by train


Our Birmingham store is easily accessible by train. The following is a guide for journey times - further details and train times can be found at

  • Birmingham New Street Train Station to Shirley Train Station - 27 minute journey
  • Solihull Train Station to Shirley Train Station - 33 minute journey
  • Kidderminster Train Station to Shirley Train Station - 54 minute journey
  • Wolverhampton Train Station to Shirley Train Station - 55 minute journey
  • Warwick Train Station to Shirley Train Station - 1 hour 2 minutes journey
  • Coventry Train Station to Shirley Train Station - 1 hour 5 minutes journey
  • Our store is a 5-10 bus journey from Shirley station. You can catch the number 3 or 49 bus from the train station car park.

How to get to us by car


WED2B Birmingham is located opposite the ASDA superstore, in the Parkgate shopping centre on Stratford Road.

From the M42, take the Junction 4 A34 exit to Shirley, then at the roundabout take the 3rd exit onto Stratford Road/A34. Follow signs for Stratford Road/A34.


Parking at the Wedding Dress Factory Outlet

You can park at the ASDA superstore for up to three hours for free, but you must vacate the car park before three hours are up or you will incur a fine of £70. It is not advisable to park here at weekends, as we can get very busy.

You can also park on the High Street for up to two hours for £1.00. Iceland (Postcode B90 3AL) and Aldi (Postcode B90 2BS) car parks are very popular with Shirley shoppers. Parking is free for up to three hours, with longer stays charged at 50p per hour.

Contact us

Contact Us

Wedding Dress Factory Outlet
Unit 20/20a Parkgate
Stratford Road
Shirley, Solihull
B90 3GG
Tel 0333 1237494

Opening Hours

Opening Hours

Monday 10am to 5pm
Tuesday 10am to 5pm
Wednesday 10am to 5pm
Thursday 10am to 8pm
Friday 10am to 5pm
Saturday 10am to 5pm
Sunday 10.30am to 4.30pm

We do not operate an appointment system so please simply visit us when we’re open and try on as many gowns as you like!

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